JURNAL PENGIKLANAN PDF

Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan. Ia juga bukti sebagai alat strategik yang paling efektif dan. ABSTRACT. The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely. Based on review of . Jurnal Komunikasi, Malaysian Journal of Communication Vol 34 Periklanan membantu “memindahkan nilai” dengan mewujudkan hubungan.

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Research uses analytical survey method with the population are housewives living in Padang. EllenPsychology and Work Today: How to cite item.

Pengaruh Periklanan Dan Promosi Penjualan Terhadap Keputusan Pembelian

In the context of advertising, globalization has influenced the national identity of a nation. On the other hand, another form of standardization, namely Asian standardization, has been found in the research findings as another strategic advertising form used by advertisers.

User Username Password Remember me. Berdasarkan kajian-kajian lepas artikel ini membincangkan elemen-elemen psikologi dalam pengiklanan yang mempengaruhi pengguna untuk membeli barangan.

Pengiklanan dan penampilan budaya tempatan

Hence, knowing the jurnxl objective s and implementing the most appropriate strategies are essential to gaining success in the business world today, and probably more in the new millennium.

In the context of advertising, globalization has influenced the national identity of a nation. Ia juga bukti sebagai alat strategik yang paling efektif dan berpengaruh dalam abad ini dengan menghubungkan jutaan orang setiap minit.

The findings indicate that Malaysian television commercials have adopted mostly the local and global cultural identities in their advertising executions, as compared to foreign cultural identity. Email the author Login required.

Global brand is seen in the context of one product having the same brand name, with the same product design and the same advertising creative strategy being used and operated are as though there is only one single global market. Method of data collection by field research by distributing questionnaires in several areas in Bogor.

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Research by the author is at PT. This suggests that advertising has a positive effect, but no significant effect on the purchase decision. ABSTRAK Pengaruh iklan terhadap pemasaran barangan telah menarik minat ramai ahli psikologi industri untuk melihatnya dengan lebih dekat. User Username Password Remember me. The influence of penglklanan on the marketing of goods has attracted many industrial psychologist to study it more closely.

The differences between nations and cultures are ignored, and at certain circumstances, even being denied.

Indeed, it is proving to be the most effective and influential promotional tool of the century by reaching millions jrunal people every minute. Mr Fazli Nafiah.

A good campaign will be able to have a major impact on consumer purchasing decisions. The selection of respondents as an object of research related to customer of PT.

Abstract Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan. Abstract Globalization has created interdependence of cultures and countries from around the world. Attitude to the product as the dependent variable.

Pengiklanan dan penampilan budaya tempatan – UKM Journal Article Repository

However, Universiti Teknologi Malaysia shall not be liable for any loss or damage caused by the usage of any information obtained from this web site. The purpose of this study was to determine how consumer perceptions of advertising and sales promotions conducted by the company, the influence of advertising on purchase decisions and to determine the effect of sales promotions on purchase decisions.

In fact, the glocal approach in their advertising creative is also prevalent.

Email this article Login required. Axiata with a population of customers in the city of Bogor. They argued that all consumers of the world are motivated by the same wants and needs. Research finding show that advertisements of tagline, models, repetitions, motivation, age, education, income, and group reference wholly influence significantly toward to the attitude of this products.

Article Tools Print this article. Used for path analysis. The primary data were obtained through questionaire which was designed in accordance with the need of the research, interview, and observation. Global brand is seen in the context of one product having the same brand name, with the same product design and the same advertising creative strategy being used and operated are as though there is only one single global market.

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This analysis used the selective influence theory with selected independent variables, such as the slogan, model, and repetition advertisement, and motivation, age, education, income, jobs, and reference group as well.

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KAJIAN IKLAN TELEVISI DALAM PERSPEKTIF TEORI PENGARUH SELEKTIF | Evanita | Jurnal Ilmu Komunikasi

Pengaruh iklan terhadap pemasaran barangan telah menarik minat ramai ahli psikologi industri iurnal melihatnya dengan lebih dekat. On the other hand, another form of standardization, namely Asian standardization, has been found in the research findings as another strategic advertising form used by advertisers.

August 14, Journal article Open Access. All versions This version Views 47 47 Downloads 3, 3, Data volume Documentation was the source of secondary data. Hatta, adalah penting untuk mengetahui objektif organisasi dan melaksanakan strategi yang paling wajar untuk mencapai kejayaan dalam dunia perniagaan hari ini, dan kemungkinan lebih lagi dalam abad baru.

Internet technology; World Wide Web; Electronic commerce. Jurnal Komunikasi ; Malaysian Journal of Communication. This website has been updated to the best of our knowledge to be accurate.

However, Universiti Teknologi Malaysia shall not be liable pentiklanan any iurnal or damage caused by the usage of any information obtained from this web site.

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